Adult Swim: Promo Games

Grow, 2017 — 2018

The Ask:
Promote a bunch of Adult Swim season premieres by rewarding fans with limited edition swag.

The Solution:
Develop a game engine that could adapt for different shows (and super short timelines). The only catch? Every game was impossibly difficult and hilariously absurd.

Tim and Eric's Bedtime Stories

Never thought I'd get paid for writing poop jokes, but here we are.

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Squidbillies

A show about redneck squids means a game about shootin' shit (and bad grammar).

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Decker: Unsealed

Not sure why Dracula would want to wipe out all men, but whatever.

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My Role: As lead copywriter, I helped define the concept, game mechanics, and branding for each game. I was also in charge of writing all the game copy, from headlines to metadata.